It’s hard to break through the clutter of holiday marketing, especially when you’re in retail. But thanks to solid strategy and customer data, we realized that the best gift we could offer our consumers was to help them get their shopping over with so they could get back to doing the things they wanted. So in a radical effort to simplify the holidays, we made the season very straightforward.

As the digital AOR for Target grocery, we set out to seed #TargetRun in the minds of moms (and their Pinterest pages). We created pinnable posters that celebrated the little victories mom accomplishes day in and day out. We also created posters for the wellness category for times when mom needed a virtual hug.

Blurb is a bookmaking platform geared toward visual creators. In my role as copy director, I authored the brand voice and implemented it in creative campaigns, web pages, lots of email (including a well-performing April Fool’s Day one), and paid social ads.

National parks can make you feel pretty patriotic. This limited-edition collection plays into that pride using Americana language with a twist.

Force of Nature is an REI initiative to level the playing field by putting women front and center in the outdoors. Each month, we celebrate the fearless women leading this movement.

Savers isn’t just a thrift store, they’re a community champion and revolutionary recycler. To tell their multi-faceted story, we created a 360-degree campaign and invigorated their internal communications.

Maasai Journey was a new exhibit to Woodland Park Zoo that featured real Maasai warriors as guides. Their incredible safari stories and unforgettable voices proved so engaging, we put them on air and won a Mercury nomination in the process. 

Wyoming. No one ever thinks to go there, but it’s a slice of Americana with adventurous landscapes and the kindest people you’ll ever meet. These series of ads proved that Wyoming isn't just a great state worth your vacation days, it's a reform school for the service industry. 

A lot can happen in nine innings. This series of outdoor boards shows a few of those scenarios in an effort to reach the most sought after target audience: everyone. 

To bring the #TargetRun to life for the grocery category, we created an entire collection of landing pages that integrated great deals on products with cool extras like a themed Target Radio Pandora station and social media polls and quizzes.

PRINT, IN-STORE

This thrift chain had a pretty cool story to tell. They took their donations and turned them into money for area nonprofits. The stuff that didn't sell, they gave to third-world countries. And they saved the planet from needless landfills not to mention gave hundreds of people jobs. It was, as our tagline put it, "Good All Around."

The new Brooks Transcend was so light and cush, running in them felt like being on the moon. With that in mind, we launched a site, email and mobile experience that gave retailers a glimpse of the awesome that was soon to arrive.

Donors like to know how they are making a difference, so for this annual report, we took them inside the walls of the Boys and Girls Club and showed them the social, intellectual and emotional growth that happens when kids attend. 

Adolph Coors had a story to tell. His pioneering ways and keen discovery of Rocky Mountain water paved the way for one of the greatest beers the west has known. 

Most people don't think of Wyoming when they consider taking a family vacation. What's there to do there? There's no mall, no amusement park, no zoo. And that's exactly what makes it so ideal not to mention unforgettable. 

This annual report told the "wishes granted" stories of four amazing kids each with life-threatening diseases. Instead of focusing on their illnesses, we focused on their spirited personalities. Interviews and a custom photo shoot helped us express their incredible character.

The classic milkman was our muse for this web overhaul. The tone shifted into one that was as conversational and approachable as the milkman himself. Door hangers, porch boxes and event signage all provided great canvasses for us to become a neighborhood staple and friend. 

Happy people skiing on the mountain will not sell lift tickets no matter how many ads you see like that. What sells lift tickets is the mountain itself in all its empty, snow-covered glory. 

Thrill seekers wish they could live in the moment forever, and Contour's wearable camera made it happen. Our series of ads spoke the language of the hardcore and the adventurer and dared them to live even more on the edge.

When you hear the word Vail, your fist inclination is to think snow. But there's a whole lot going on during the summer, too. This direct mail piece proved that if you only think of Vail in winter, you're barely scratching the surface. (In addition to copy, we came up with the names of all the featured packages.)

Men at the ballet? That was the goal of the Vail International Dance Festival. They wanted to drive greater male attendance and get couples (read: not just women) to see all the festival had to offer. To do that, we spoke the language of men: sports. Because a dancer's hardcore athleticism is something pretty spectacular.

Finding a memorable url that's not taken is tough. So when my Japanese husband wanted to revamp his website and give potential clients something to remember him by, we came up with this.

This thrift chain had a pretty cool story to tell. They took their donations and turned them into money for area nonprofits. The stuff that didn't sell, they gave to third-world countries. And they saved the planet from needless landfills not to mention gave hundreds of people jobs and million more access to really cool, affordable stuff. It was, as our tagline put it, "Good All Around."

In its inaugural year, the 2011 Hawaii Food & Wine Festival had a lot to say: award-winning chefs, sustainable practices, island culture and exotic destination. The event tagline we created, "Taste our love for the land," became the thematic driver.

In naming a prosthetic knee, we looked at how a person would feel after the surgery. We wanted to highlight the freedom and joy in their ability to be able to enjoy life again.

Men at the ballet? That was the goal of the Vail International Dance Festival. They wanted to drive greater male attendance and get couples (read: not just women) to see all the festival had to offer. To do that, we spoke the language of men: sports. Because a dancer's hardcore athleticism is something pretty spectacular.

Cool hair and cool music go hand in hand. For this product catalogue, I played the part of a lyricist and wrote songs that spoke to the attitude conveyed in these photos. Some were dark, others angry, but all of them satisfied the demographic (and the client).