PRINT, IN-STORE
Our first assignment with Savers (Value Village) was to resolve a brand challenge: how to tell a two-sided story of being a for-profit that also powered nonprofit support. I developed the tagline Good All Around and built an integrated campaign spanning print, in-store, radio, and direct mail. The campaign highlighted how donations became nonprofit funding, unsold goods aided communities abroad, waste was diverted from landfills, and jobs were created. The results proved that Savers’ impact was, quite literally, good all around.